With 3 years of experience in B2B startups, I specialise in design while bringing understanding of the entire end‑to‑end product process.
🚧 Portfolio is under construction, so there might be inconsistent styling in case studies 🚧
Talent hub - redesigning a candidate management platform resulting in reduced clicks by up to 75% for our customers
View case studyI was involved in the full end-to-end design process: from problem discovery through customer interviews, to requirements gathering, design, and handover. The product resulted in a 50% increased efficiency in interview scheduling in one of our high volume customers.
View product websiteRethinking the employee onboarding experience
View case studyLearning Management System for small to medium sized companies.
View case studyDeveloping a responsive website promoting services for Joidea Group - an IT and design agency.
Tool: Wordpress Elementor
View case studye-Commerce website for a fashion boutique in Singapore.
- Designed and built website on Wix
From Google Analytics tracking:
Average of 400+ unique clicks per month across Singapore, Hong Kong and UK
Tools: Wix and Google e-Commerce
Revamping a hair salon website for the first time in 8 years to align with new brand identity.
Visit websiteAs a photographer hobbyist, I've decided to build a photography portfolio to store my works through basic HTML, CSS and Javascript.
Visit website