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Hey there!
I'm Charmaine,
UX and product designer crafting products people love and need

Curious, driven and obsessed with gradients.
A designer that cares and just *gets it*

Currently designing for fairer, more accessible hiring at Sapia.ai

Browse through:

Improving the onboarding experience for increased form completion rates

Lite Onboarding - Employee management system

View case study

Search functionality for police dispatchers

Redesigning for better safety

View case study

Redesign to help employers better manage training, increasing course completion rates

Learning Management System for small to medium sized companies.

View case study

Digital mentorship toolkit for young Chinese Australians

Asians are reported to be under represented in senior leadership in Australia. From my honors year, I have designed a digital mentorship toolkit responding to this issue.

View web toolkit

Reimagining the podcast listening experience

An app suggesting podcasts based on mood.
This was a passion project

View case study

Contactless food ordering system

Since the spread of COVID, contactless ordering is becoming more popular in restaurants. Popsup is a multilingual, contactless dine-in app.

View case study
01

Responsive website for an IT Design agency

Developing a responsive website promoting services for Joidea Group - an IT and design agency.

Tool: Wordpress Elementor

View case study
02

YOURS

e-Commerce website for a fashion boutique in Singapore.

- Designed and built website on Wix
From Google Analytics tracking:
Average of 400+ unique clicks per month across Singapore, Hong Kong and UK

Tools: Wix and Google e-Commerce

03

Hair salon website redesign

Revamping a hair salon website for the first time in 8 years to align with new brand identity.

Visit website
04

Building a photography portfolio using code

As a photographer hobbyist, I've decided to build a photography portfolio to store my works through basic HTML, CSS and Javascript.

Visit website