Hey there! I'm Charmaine
A multidisciplinary designer crafting products with purpose

With 3 years of experience in B2B startups, I specialise in design while bringing understanding of the entire end‑to‑end product process.

🚧 Portfolio is under construction, so there might be inconsistent styling in case studies 🚧

Cool stuff I make:

Improving efficiency and scalability in a Candidate management platform

Talent hub - redesigning a candidate management platform resulting in reduced clicks by up to 75% for our customers

View case study

Scheduling tool for faster time to hire (Case study coming soon!)

I was involved in the full end-to-end design process: from problem discovery through customer interviews, to requirements gathering, design, and handover. The product resulted in a 50% increased efficiency in interview scheduling in one of our high volume customers.

View product website

Improving the onboarding experience for increased form completion rates

Rethinking the employee onboarding experience

View case study

Redesign to help employers better manage training, increasing course completion rates

Learning Management System for small to medium sized companies.

View case study

Responsive website for an IT Design agency

Developing a responsive website promoting services for Joidea Group - an IT and design agency.

Tool: Wordpress Elementor

View case study

YOURS

e-Commerce website for a fashion boutique in Singapore.

- Designed and built website on Wix
From Google Analytics tracking:
Average of 400+ unique clicks per month across Singapore, Hong Kong and UK

Tools: Wix and Google e-Commerce

Hair salon website redesign

Revamping a hair salon website for the first time in 8 years to align with new brand identity.

Visit website

Building a photography portfolio using code

As a photographer hobbyist, I've decided to build a photography portfolio to store my works through basic HTML, CSS and Javascript.

Visit website