Overview

Joidea is a design, marketing and IT solutions agency in Sydney. Their services have expanded over the years and needed a website refresh to reach more new clients.

Role

UI designer

Web designer

Deliverables

Wireframes and high fidelity designs

Website

Tools

Figma

Wordpress Elementor

Results

The new website attracted new clients across industries such as hospitality, technology and education.

View website here

My process

Before I started designing, I had multiple conversation with the CEO and management team to figure out what message the agency wanted to get across.

Here were the three keywords I focused on:

Technology

They prided themselves to offering high quality technology and AI solutions.

The website should showcase their existing technology and portfolio

Professional and diverse

A design which demonstrates their professionalism towards providing a diverse range of services from design to IT to education.

Fun and joyful

The work culture at Joidea is fun and joyful, they work hard, play hard. Joidea wanted this to be reflected on the website.

Requirements

Design

Joidea already had an existing brand colours, thus I had to adhere strictly to them.

Besides that, I could do anything else I wanted! :)

Technical constraints

I was also responsible for the build of this website using Wordpress Elementor. So I had to keep all interactions basic and couldn't do anything the website editor couldn't implement.

Mobile and tablet responsiveness is key to every web design. So I paid extra attention to ensure everything worked on smaller screens.

Wireframing

Closely working with the CEO and the marketing team, I have developed a wireframe before stepping into designing high-fidelity screens.

Prototype and delivery

The final design was done on Figma and built on Wordpress Elementor. I have kept the interface clean, using brand colours to highlight what's important and explaining what Joidea does and what services they provide on first visit.