Towards the the end of 2020, the product needed re-evaluation. I joined the product and design team. I played a role in research and competitor analysis, wrote product requirements, and eventually redesigned the software UI screens.
Imagine being a new designer in a software company and one day, you require assistance from the marketing department. However, you have no clue who to reach for. You don't know anyone from the marketing team, and even worse, when you reach for assistance, colleagues from the marketing department refuse to share information with you. This is called organizational silo, a problem most medium to large-sized companies face.
Organizational silos is a term describing fragmented processes in between departments in companies. This can cause problems because it causes conflict, detrimental to relationships between co-workers, ultimately leading to unfulfilled company goals.
The challenge was to be a platform that solve this problem, providing a no/low-code, single platform that consolidates all operations of the organisation.